Our client is a rapidly growing company seeking a highly motivated and strategic Senior Sales Director to lead their sales operations in the Richards Bay, KwaZulu-Natal, ZA region. This is a critical leadership role responsible for driving revenue growth, expanding market share, and building a high-performing sales team. You will develop and execute comprehensive sales strategies, identify new business opportunities, and cultivate strong relationships with key clients. The ideal candidate will possess a proven track record in B2B sales leadership, exceptional negotiation skills, and a deep understanding of the local market dynamics. Key Responsibilities: Develop and implement strategic sales plans to achieve company objectives and revenue targets. Lead, mentor, and manage the regional sales team, fostering a high-performance culture. Identify and pursue new business opportunities, expanding the client base within the designated territory. Build and maintain strong, long-lasting relationships with key clients and stakeholders. Conduct market research and competitive analysis to identify market trends and opportunities. Develop and negotiate pricing and contract terms with clients. Oversee the sales pipeline, ensuring accurate forecasting and reporting. Collaborate with marketing, product development, and customer service teams to ensure alignment and customer satisfaction. Represent the company at industry events, conferences, and trade shows. Analyze sales performance data and implement strategies for improvement. Ensure compliance with company policies and ethical sales practices. Recruit, train, and develop sales staff to meet performance expectations. The successful candidate will have a Bachelor's degree in Business Administration, Marketing, or a related field, with an MBA being an advantage. A minimum of 10 years of progressive sales experience, with at least 5 years in a sales leadership role, is required. Proven experience in exceeding sales targets and driving revenue growth within the specified industry is essential. Excellent communication, negotiation, and presentation skills are paramount. Strong understanding of sales methodologies and CRM software (e.g., Salesforce) is required. The ability to travel within the region and occasionally nationally is necessary. This role is based in Richards Bay, KwaZulu-Natal, ZA .